Fueling a Mission of Remembrance This Memorial Day Weekend
On May 24, 2026, Black Rifle Coffee Company Fredericksburg proudly donated coffee to participants gathering at Harley-Davidson of Quantico for the annual Rolling to Remember ride.
Each Memorial Day weekend, thousands of motorcyclists, veterans, active-duty service members, first responders, and supporters travel to the Washington, D.C., area for Rolling to Remember. As a result, it has become one of the nation’s largest events honoring America’s POWs, MIAs, fallen service members, and veterans. In addition, the event raises awareness for veteran suicide prevention and mental health.
Before the ride began, BRCC Fredericksburg served coffee and supported the community gathered at Harley-Davidson of Quantico. Meanwhile, riders prepared for a day focused on remembrance and advocacy.
More Than a Motorcycle Ride
Rolling to Remember traces its roots to the Rolling Thunder movement. Originally launched in 1988, the movement brought national attention to American prisoners of war and those still missing in action. Today, the event continues that mission. It also highlights the challenges veterans and their families face.
Each year, thousands of riders gather in the nation’s capital to honor those who served and sacrificed. Together, they create a powerful display of patriotism, remembrance, and unity.
Coffee, Community, and Service
Veterans founded Black Rifle Coffee Company and built it on a commitment to support military members, veterans, first responders, and their communities.
For us, supporting the riders and organizers of Rolling to Remember was a meaningful opportunity. It allowed us to connect with people who share the same values of service, sacrifice, and patriotism.
Whether they traveled across the country or from nearby towns, participants shared a common purpose. Above all, they wanted to ensure America never forgets the stories and sacrifices of its heroes.
Honoring Those Who Serve
Memorial Day is more than the unofficial start of summer. Instead, it is a time to reflect on the freedoms we enjoy and those who gave everything to protect them.
We are grateful to Harley-Davidson of Quantico, AMVETS, the organizers of Rolling to Remember, and every rider who participated in this year’s event.
Thank you for carrying the mission forward.
Visit BRCC Fredericksburg
At BRCC Fredericksburg, we proudly support veterans, active-duty military members, first responders, and the local communities that make our region strong.
Whether you stop in for coffee before a ride, meet friends, or take a moment to reflect, we are honored to serve you.
We’ll see you at the next ride.